During the COVID-19 pandemic in 2020, New Zealand and Australia were isolated from international tourists following border closures to minimise the spread of the virus. This has severely impacted businesses
Central to marketers’ consideration is consumer preference for the level of product variety, which impacts their purchase decisions. Variety-seeking behaviour (VSB) refers to when a person’s current choice is different
With its real-time nature and inexpensive content creation possibilities, social media has been increasingly used by firms seeking to internationalise to access market-related information and engage with target customers, stakeholders,
From 2020 to 2025, the market size for service robots is likely to spike from $37 billion to over $102 billion. As more and more service environments adopt service robots
In the ‘post-advertising’ era, consumers were no longer only exposed to advertised, controlled information from marketers. Instead, they consume information from diverse and fragmented media types to form opinions. With
For the past two decades, the Chinese foreign wine market has seen considerable growth, with most of the imported wine coming from France and Australia. Despite that, foreign wine still
Offshoring is the practice of outsourcing operations or work overseas. This can take two forms: outsourcing to a third-party (offshore outsourcing) or ownership and operation of an affiliated offshore entity
Children are an attractive audience to marketers. In Western countries like Australia, about 20% of family consumption decisions can be influenced by children, while China’s revenue on toys and games
A large part of social marketing focuses on people experiencing disadvantage or requiring support in changing behaviour for societal and individual benefit. At the core of social marketing, the concept
Variety-seeking occurs when consumers diversify their choices in one consumption or switch between different choices over time. For example, consumers may select different colours in a pack of highlighter pens
