Introduction Political parties and their candidates need their content to be shared during campaigns and while in government due to the higher likelihood of winning an election and the associated
Introduction In line with the significant year-on-year increase of online advertising, intrusive advertising practices employed by marketers, such as banner ads and pop-up ads, continue to grow. These approaches are
Introduction Today, essential services rely heavily on digital technologies, but access to digital technology and the ability to fully participate in its use are unevenly distributed. This reflects the ‘digital
Introduction Competition between nonprofit organisations (NPOs) for people’s donation has been more challenging due to lower “giving behaviour” and the increasingly “noisy” online environment. Donors can advocate for NPOs online
Vulnerability is a topic of interest for marketers, especially social marketers whose primary goal is to improve the quality of life for people experiencing vulnerability. When working with these customers,
Introduction With an increasing focus on innovation in marketing and management strategy underpinned by a global awareness of environmental sustainability, organisations are facing much pressure to show improved organisational performance
Introduction The “off-price” retailing concept is defined as the presentation of products in limited quantities in a disorganised retail environment where shoppers experience an extra level of “challenge”. “Off-price” shoppers
Introduction With COVID-19 restricting international travel, domestic and local tourism is predicted to increase due to consumers’ desire to support local economies. Hence, local farmers’ markets have had an opportunity
Context is important in shaping how we perceive and judge something. The effect of context also applies in advertising, such that attitudes toward an ad might differ depending on different
“Just-walk-out” technology, which refers to cashier-less checkouts enabled by AI, is altering customer experience in the retail service industry. This involves multiple embedded technologies that can ‘observe’ items being physically
