ARA Research Hub

Introduction Increasing targeted advertising has exposed consumers more frequently to additional charitable requests after they have made an initial donation, with almost 85% of people making additional donations to the

Introduction Retailers have increasingly used artificial intelligence (AI) innovations to enhance customer experience, for example, humanoid social robots (HSRs) – robots designed to interact with humans in a human-like manner.

Introduction The customer experience in service industries has been radically transformed by technologies like artificial intelligence (AI), robotics, and augmented reality. In particular, service robots are increasingly replacing human service

Introduction Bring your own device (BYOD) is the use of employees’ privately owned devices for work purposes, such as to access corporate applications like email and databases, or to create,

Introduction To engage consumers and yield results, social media posts need to go beyond either motivating consumers to believe that a product is the “right” choice (e.g., this razor gives

Introduction Brand centrality is a religion-like brand–customer relationship, which refers to the extent to which a brand is in the centre or heart of a consumer’s life. This idea is

Introduction Neurodiversity is a naturally occurring variation of cognitive functioning with the most common conditions including autism, attention-deficit/hyperactive disorder (ADHD), dyslexia, and developmental coordination disorder (DCD). In particular, “neurodivergents” refer

Introduction The global meat alternatives market is projected to grow from $5.88 billion in 2022 to $12.30 billion by 2029, with many fast-food brands like Burger King, McDonald’s, and KFC

Introduction Charitable organisations in the U.S are facing increased competition that is forcing charities to invest more in advertising. However, donors perceive this advertising as diverting their contributions away from

Introduction: Dimensionality of customer aggression and Theoretical framework Customer aggression has been increasing significantly within the retail and services sector. There are four elements of customer aggression: ‘reactive-expressive’ aggression (REA),

Introduction Political parties and their candidates need their content to be shared during campaigns and while in government due to the higher likelihood of winning an election and the associated

Introduction In line with the significant year-on-year increase of online advertising, intrusive advertising practices employed by marketers, such as banner ads and pop-up ads, continue to grow. These approaches are

Introduction Today, essential services rely heavily on digital technologies, but access to digital technology and the ability to fully participate in its use are unevenly distributed. This reflects the ‘digital

Introduction Competition between nonprofit organisations (NPOs) for people’s donation has been more challenging due to lower “giving behaviour” and the increasingly “noisy” online environment. Donors can advocate for NPOs online

Vulnerability is a topic of interest for marketers, especially social marketers whose primary goal is to improve the quality of life for people experiencing vulnerability. When working with these customers,

Introduction With an increasing focus on innovation in marketing and management strategy underpinned by a global awareness of environmental sustainability, organisations are facing much pressure to show improved organisational performance

Introduction The “off-price” retailing concept is defined as the presentation of products in limited quantities in a disorganised retail environment where shoppers experience an extra level of “challenge”. “Off-price” shoppers

Introduction With COVID-19 restricting international travel, domestic and local tourism is predicted to increase due to consumers’ desire to support local economies. Hence, local farmers’ markets have had an opportunity

Context is important in shaping how we perceive and judge something. The effect of context also applies in advertising, such that attitudes toward an ad might differ depending on different

“Just-walk-out” technology, which refers to cashier-less checkouts enabled by AI, is altering customer experience in the retail service industry. This involves multiple embedded technologies that can ‘observe’ items being physically

During the COVID-19 pandemic in 2020, New Zealand and Australia were isolated from international tourists following border closures to minimise the spread of the virus. This has severely impacted businesses

Central to marketers’ consideration is consumer preference for the level of product variety, which impacts their purchase decisions. Variety-seeking behaviour (VSB) refers to when a person’s current choice is different

With its real-time nature and inexpensive content creation possibilities, social media has been increasingly used by firms seeking to internationalise to access market-related information and engage with target customers, stakeholders,

From 2020 to 2025, the market size for service robots is likely to spike from $37 billion to over $102 billion. As more and more service environments adopt service robots

In the ‘post-advertising’ era, consumers were no longer only exposed to advertised, controlled information from marketers. Instead, they consume information from diverse and fragmented media types to form opinions. With

For the past two decades, the Chinese foreign wine market has seen considerable growth, with most of the imported wine coming from France and Australia. Despite that, foreign wine still

Offshoring is the practice of outsourcing operations or work overseas. This can take two forms: outsourcing to a third-party (offshore outsourcing) or ownership and operation of an affiliated offshore entity

Children are an attractive audience to marketers. In Western countries like Australia, about 20% of family consumption decisions can be influenced by children, while China’s revenue on toys and games

A large part of social marketing focuses on people experiencing disadvantage or requiring support in changing behaviour for societal and individual benefit. At the core of social marketing, the concept

Variety-seeking occurs when consumers diversify their choices in one consumption or switch between different choices over time. For example, consumers may select different colours in a pack of highlighter pens