In this special Peak Season episode of Retail Therapy, we are joined by Laura Demasi, Head of Retail Research and Social and Consumer Trends at Roy Morgan. With over 15 years of experience in senior leadership roles at top social and consumer research firms, Laura is a data-driven storyteller and trend tracker. She works closely with the ARA to provide retailers with essential insights into market trends and shifting consumer behaviours.
In this episode, Laura shares key findings from Roy Morgan’s research on what retailers can expect during this year’s peak season. From Black Friday to Christmas, Laura explains how shoppers are adapting their habits amidst the cost-of-living crisis and how retailers can leverage these insights to stay ahead. Tune in to hear a deep dive into the numbers, trends, and strategies for capitalising on this critical period in retail.
Episode highlights:
- What to expect from the 2024 peak season in terms of consumer spending
- The impact of the cost-of-living crisis on holiday shopping
- Trends around Black Friday/Cyber Monday sales
- The rise of experiential gifts over household goods
- How retailers can make the most of these insights to drive success during peak season
Tune in for more: Catch Laura Demasi live at the ARA’s Peak Season Insights Breakfast in October, where she will be diving deeper into market trends for the upcoming holiday season. Grab a ticket here.
