Jeremy Meltzer is Founder of i=Change, the world’s first cause-marketing platform for online retailers. i=Change has partnered with iconic retail brands, who give back with every sale and uniquely let their customers choose where it goes. Jeremy shares insights and data on how turning business into a ‘force for good’ can unlock surprising levels of profitability. He shows how uniting a brand with a cause can be a powerful form of customisation, that turns every purchase into a meaningful customer experience and elevates a brand beyond their competition.

Jeremy will also explain the power of authenticity, the opportunity for ‘radical transparency’, and how the ‘experience economy’ is reshaping retail to meet the values and expectations of millennial consumers.

Technological and behavioural changes, and the ongoing disruption in the retail market from fierce competition have reshaped the industry as we know it today. The consumer mindset has also shifted and is now completely self-centric.

Customers look for convenience and a unique personal retail experience while deciding how they interact with a retailer, whether that’s in-store, over the phone or on mobile, tablet or desktop. This ability to hop between sales channels is what defines omnichannel retail – and it looks as though omnichannel fatigue isn’t over and will continue to be the dominant strategy in 2017.

This webinar will show retailer how to rise above omnichannel fatigue and will discuss strategies to place the customer at the centre while using state of the art retail technology.

An unmissable event for retail sales professionals. Take your influence to the next level and fuel business growth with The Power Of Influence & Persuasion. Dr. Robert Cialdini is the bestselling author of Influence and Pre-Suasion and world expert on influence. Give your sales performance the competitive advantage.

Seats selling fast, book now.