Deciding on which products to merchandise will depend on the category or classification displayed in-store. Here are some merchandising standards and principles used in many retail organisations to improve customers
Sales and service targets are a key and often a highly contentious issue in retail management. Balancing two great priorities of a successful retail operation – customer satisfaction leading to
Customers are motivated by the way a retailer sets up their store and creates a total experience. All a retailer’s merchandising mediums help support this process. The customers are enticed
There is considerable value in reflecting upon past performance. Implementing a process of comprehensive evaluation and review of the outcomes of proposals for expenditure can assist in future planning in
The six rights of merchandising ensures products are displayed correctly and for maximum impact. Visual merchandisers working in retail are often involved in both the physical visual implementation and also
Great retail marketers know their market. What makes the difference is how well they know it through the eyes of their target customer. To effectively differentiate in a crowded market,
To be successful, retailers need to examine market trends through the lens of their business to ensure alignment with business strategy and purpose. Any retailers wishing to get ahead of
The identification of market trends is a key factor in the analysis of market research. It is aimed at identifying what is trending in the sector that may impact the
A business objective is something the business is aiming toward or a strategic position it is working to attain. Usually it is a step in the strategy. Objectives are similar
Regardless of an individual’s position within an organisation, they need to have a clear understanding of their roles and responsibilities. The main personnel directly involved in managing performance are: Human
