Food and the instant gratification era
Patience might be a virtue, but for food retailers working in the instant gratification era, it’s not very easy to find. Convenience is reaching new heights as online ordering and
22 March 2019
Technology
How retailers can grow sales and build brand loyalty through location-based marketing
Mobile technology – (the digital extension of a retailer’s storefront) is now at the heart of location-based tactics that allow brands to send personalised messages to their consumers when they
16 March 2019
Search engines and consumer purchasing behaviour
New research from Salmat has found that Australian consumers are increasingly turning to technology – more specifically, Search engines – for recommendations, over their own friends and family. Search engines
14 March 2019
From online shopping to ‘reality’ shopping – Augmented Reality for retail
Australian retailers have followed consumers to online retail, and now with Paypal research saying that 72% of Aussies now shop on mobile, it’s the move to mobile e-commerce. However, as
2 March 2019
The City of Sydney partner’s with Investible to launch Retail Innovation Program
Brick-and-mortar retailers are increasingly facing new challenges to stay competitive in today’s digital economy. With online shopping on the rise, Australia’s $310-billion-dollar retail sector needs to innovate in order to
21 February 2019
Under the influence: SEO and its power over the ecommerce industry
If an ecommerce business isn’t appearing in relevant search queries, it’s got a major problem. But while most retailers understand the importance of search engine optimisation (SEO), many feel ill-equipped
12 February 2019
AI paves the way, The future of retail over the next 5 years
The digital economy has changed the way retailers interact with consumers. As technology has become more portable, it has also weaved its way into our day-to-day lives—from supermarkets predicting and
1 February 2019
How to get social media working for your business
Social media has proven to be an effective tool for businesses to reach out and improve relationships with customers. It allows you to communicate and engage directly with your audience,
31 January 2019
Loyalty at the core of retail
How retailers can grow their customer base and increase consumer loyalty The role of retailers has shifted dramatically compared to only a decade ago. Consumers now browse, shop and transact
24 January 2019
Is tech enough to improve the customer experience?
By harnessing the right technology, retailers can enhance the overall experience for their customers You could argue that customer experience in the online landscape has not fundamentally changed in recent
23 January 2019
