The ability to read and understand customer behaviour in the current retail market is becoming increasingly challenging. New technology being used by customers and retailers has resulted in masses of
The increasingly competitive retail landscape in Australia means that businesses must adapt if they are to stay afloat. Companies must move away from legacy systems and old technology and adopt
Many local retailers are considering how they can get one-up on their competition. In the modern, data-driven retail landscape, technology is a key investment in gaining a competitive edge. It’s
The Australian Made Campaign are encouraging shoppers to look for the Australian Made kangaroo certification trade mark if they want to ‘gift Aussie quality during Easter’. We all know the
Coming of Age In a Millennial obsessed market place, retailers may be surprised to realise that Generation Z (Gen Z) now makes up a large portion of the population. This
Nowadays, thanks to the wonders of the internet and things like free next-day delivery, more and more people are choosing to shop online, even more so than shopping in-store. At
Despite the joys of shopping, new research has found that ‘impulse buying’ is in fact slowing. Instead, shoppers are proving to be keen bargain hunters that do their research and
The Notifiable Data Breaches amendment has now become law, meaning Australian businesses must notify their consumers when a data hack, security threat or leak has occurred at their organisation. An
Whether you send one or 1,000 customer emails each day – it is crucial that you don’t lose sight of how important each one is – that each one is
Stating we live in the age of data is like saying water is wet – we all know this. Customers are increasingly providing brands with data about themselves without any
