8 DECEMBER 2016:
With Australians predicted to spend $48.1 billion over the Christmas period, the Australian Retailers Association (ARA) anticipates shoppers to spend $3.4 billion online over the six weeks leading up to Christmas, from November 14 to December 24 2016.

Traditionally, the first two weeks of December are the busiest period of the year for e-commerce retailers, with 26% of online revenue predicted to come from smartphones and tablets according to Adobe’s Digital Insights 2016 Holiday Shopping Predictions report.

ARA Executive Director, Russell Zimmerman, said the rise in digital sales stems from the increased comfort levels of consumers around purchasing and browsing on mobile devices.

“With Christmas just around the corner, consumers commuting to and from work can finalise their Christmas shopping on the go,” Mr Zimmerman said.

“The increased sense of familiarity and confidence for mobile payments is due to retailers offering a range of options to allow shoppers greater convenience and flexibility this Christmas.”

With online sales on the rise, Hitwise have produced a consumer insights report detailing most searched for and clicked on products in the 4 weeks of November 2016. Both the ARA and Hitwise expect these products will be even more sought after in the 17 days leading up to Christmas.

“For big kids among us, the top 10 list of hot products largely includes technology or gadgets, alongside the Nespresso for the true coffee lovers out there” Mr Zimmerman said.

While Apple products take out the majority of the top 10 hottest products this Christmas, the Fitbit appears to be the favorite amongst consumers. This product continues to take the lead as the number one searched for Christmas gift for two years in a row.

Following the technology trend, Hatchimals took out the top spot in the toy department, with major retailers also seeing these interactive hatching eggs fall off the shelves. As expected, Nerf guns and traditional Lego products still remain popular for Australian children this Christmas.

“This year, all gift related searches have seen increased volume of variations, as consumers feel the pressure to get the perfect gift these holidays” Mr Zimmerman said.

Hitwise data confirms search terms containing; ‘gifts for men’, ‘gift ideas for’, and ‘gifts for Christmas’ are most searched for by Australian online shoppers.

“Gift guides are great for retailers to gauge consumer interest and preference to optimise consumer engagement this Christmas” Mr Zimmerman said.


For full Hitwise consumer insights data, visit the Hitwise research or blog page.
Find out more about unlocking the power of data to obtain intelligent insights on the customer of tomorrow by clicking here.














For interview opportunities with ARA Executive Director Russell Zimmerman call: The ARA Media Line T: 0439 612 556 E:media@retail.org.au

About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $300 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.



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