Retailers prepare for Boxing Day crowds

23 DECEMBER, 2015: Heavy crowds are expected to be experienced in key retail shopping precincts across Australia on Boxing Day, as shoppers flock to cash in on hefty discounts traditionally offered the day after Christmas.

With Australian consumers expected to spend a whopping $2.3 billion in the 24 hours of December 26, CBD shopping precincts and flagship shopping centres are expected to receive the greatest foot traffic throughout the day.

With some stores opening from 5am on Boxing Day, keen bargain hunters are tipped to form queues outside some of the more popular stores in anticipation of grabbing the best deals.

Russell Zimmerman, Executive Director of the Australian Retailers Association, who has witnessed the Sydney CBD crowds for six successive years, says that Boxing Day 2016 is expected to be no different when it comes to the volume of shoppers and level of discounts.

“The Boxing Day sales are the most anticipated sale period of the year for both shoppers and retailers, and going off the response to the sales by consumers in previous years, we expect to see the same excitement at the stores in 2015,” Mr Zimmerman said.

“In NSW for the first time ever, all stores across the state will be able to open on Boxing Day, as opposed to the previous law permitting only stores in the CBD and tourist precincts to trade, which means NSW suburban and regional retailers will also be in a position to take advantage of this lucrative shopping day.”

NSW and Victorian shoppers will spend the most this Boxing Day, at $750 million and $721 million respectively, with the ARA predicting Queenslanders will fork out $387 million on retail purchases.

During the overall post-Christmas sales period, from December 26 to January 15, the ARA and Roy Morgan Research say $16.8 billion will be spent nationwide.

“We remind consumers who find themselves in crowded situations in retail stores during the day to be patient and try to remain courteous as retail staff manage the influx in store traffic.

“Boxing Day sales are full of excitement and anticipation for all involved, and keeping calm and orderly will help the day to progress without complications and ensure a pleasant experience for all,” Mr Zimmerman said.

See tables over the page for a full break down of the ARA and Roy Morgan’s predicted Boxing Day 2015, and total post-Christmas sales for category and state for the period from December 26, 2015 to January 15, 2016.

For interview opportunities with ARA Executive Director, Russell Zimmerman, call the ARA Media team on 0439 612 556 or emailmedia@retail.org.au.

ARA ROY MORGAN POST-CHRISTMAS 2015/16 SALES PREDICTIONS
December 26, 2015 – January 15, 2016

Boxing Day 2015 sales

State

2015

NSW

$749,920,990

Victoria

$721,077,875

Queensland

$387,135,233

South Australia

$115,752,881

Western Australia

$200,878,807

Tasmania

$51,818,336

Northern Territory

$25,947,127

Australian Capital Territory

$48,957,876

NATIONAL

$2,301,489,127

(Australian Retailers Association)

2015/16 Post-Christmas Sales Growth by State

State

2014 post-xmas

Actual ($mil)

2015/16 post-xmas

Forecast ($mil)

Predicted growth

(%)

NSW

5127

5321

3.8%

Victoria

3997

4220

5.6%

Queensland

3309

3419

3.3%

South Australia

1049

1083

3.3%

Western Australia

1877

1943

3.5%

Tasmania

316

324

2.6%

Northern Territory

172

176

2.1%

Australian Capital Territory

288

295

2.6%

NATIONAL

16135

16781

4.0%

(ARA/ROY MORGAN)

2015/16 Post-Christmas Sales Growth by Category

Category

2014 pre-xmas

Actual ($mil)

2015/16 pre-xmas

Forecast ($mil)

Predicted growth

(%)

Food

6593

6815

3.4%

Household goods

2796

2905

3.9%

Apparel

1243

1291

3.9%

Department stores

1042

1087

4.3%

Other

2192

2326

6.1%

Hospitality

2269

2357

3.9%

NATIONAL

16135

16781

4.0%

(ARA/ROY MORGAN)

-ENDS-

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