Record 2015 Boxing Day sales

27 DECEMBER, 2015: Australian shoppers were out in force at Boxing Day retail sales yesterday, with around $2.3 billion expected to have gone through registers across the country as part of the annual Boxing Day sales event, according to the Australian Retailers Association (ARA).

Russell Zimmerman, ARA Executive Director, said retailers across the country were inundated with shoppers, with some keen shoppers forming queues in anticipation of the discounts from very early morning.

“This year’s Boxing Day crowds certainly did not disappoint, and if anything, were larger than previous years,” Mr Zimmerman said of consumer participation.

“Judging from the number of people in stores and our prediction of $2.3 billion in purchases nationally, I think we’ll be looking at a record Boxing Day in 2015 in terms of sales.

“We anticipate this sales momentum will continue for the next two weeks or more, with the ARA and Roy Morgan Research expecting that Australian consumers will make retail purchases to the tune of $16.8 billion from December 26 to January 15,” he said.

“Boxing Day is traditionally known as the biggest sale day of the year, and while physical stores are the focus for many, online stores will also have seen an uptick in consumer activity for both Boxing Day and right throughout the post-Christmas sales period.”

Categories tipped to enjoy the biggest increases in year on year sales in the next three weeks according the ARA and Roy Morgan will be ‘other’ at 6.1 percent growth, and ‘department stores’ at 4.3 percent.

On a state basis, Victoria will be the big winner, with year on year growth of 5.6 percent growth for the period encompassing December 26 to January 15.

“South Australia will have experienced relatively lower sales at $115 million on Boxing Day because of the retail trading ban in metropolitan areas which only allows CBD stores to open,” Mr Zimmerman said.

See tables over the page for a full break down of the ARA’s Boxing Day 2015 sales predictions, and ARA and Roy Morgan Research’s total predicted post-Christmas sales for category and state from December 26, 2015 to January 15, 2016.

For interview opportunities with ARA Executive Director, Russell Zimmerman, call the ARA Media team on 0439 612 556 or emailmedia@retail.org.au.

ARA ROY MORGAN POST-CHRISTMAS 2015/16 SALES PREDICTIONS
December 26, 2015 – January 15, 2016

Boxing Day 2015 sales

State

2015

NSW

$749,920,990

Victoria

$721,077,875

Queensland

$387,135,233

South Australia

$115,752,881

Western Australia

$200,878,807

Tasmania

$51,818,336

Northern Territory

$25,947,127

Australian Capital Territory

$48,957,876

NATIONAL

$2,301,489,127

(Australian Retailers Association)

2015/16 Post-Christmas Sales Growth by State

State

2014 post-xmas

Actual ($mil)

2015/16 post-xmas

Forecast ($mil)

Predicted growth

(%)

NSW

5127

5321

3.8%

Victoria

3997

4220

5.6%

Queensland

3309

3419

3.3%

South Australia

1049

1083

3.3%

Western Australia

1877

1943

3.5%

Tasmania

316

324

2.6%

Northern Territory

172

176

2.1%

Australian Capital Territory

288

295

2.6%

NATIONAL

16135

16781

4.0%

(ARA/ROY MORGAN)

2015/16 Post-Christmas Sales Growth by Category

Category

2014 pre-xmas

Actual ($mil)

2015/16 pre-xmas

Forecast ($mil)

Predicted growth

(%)

Food

6593

6815

3.4%

Household goods

2796

2905

3.9%

Apparel

1243

1291

3.9%

Department stores

1042

1087

4.3%

Other

2192

2326

6.1%

Hospitality

2269

2357

3.9%

NATIONAL

16135

16781

4.0%

(ARA/ROY MORGAN)

-ENDS-

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