26 DECEMBER, 2016:Australian retailers will throw open their doors from as early as 5am this morning for the annual Boxing Day sales event, with Australian shoppers expected to spend $2.3 billion in just 24 hours, according the Australian Retailers Association (ARA).

Post-Christmas spending estimates by the ARA and Roy Morgan Research indicate sales will be 2.9% higher than the same period last year, evidence to Australian retailers providing innovative retail solutions to consumers.

Russell Zimmerman, Executive Director of the ARA says Boxing Day is pivotal to the Australian retail industry as it is traditionally known as the biggest trading day of the year.

“Pre-Christmas sales were strong for retailers across the nation, however we anticipate this Boxing Day to be stellar, with consumers predicted to spend almost 3% more than last year,” Mr Zimmerman said.

“Although the pre-Christmas period saw a rush in foot traffic for last minute stocking stuffers and holiday hampers, retailers should be ready for an onslaught this morning as keen bargain hunters flood stores as soon as the doors open,” he added.

Boxing Day traditionally signifies the start of the post-Christmas sales period, with consumers predicted to spend a total of $17.2 billion nationwide from December 26, 2016 to January 15, 2017.

Mr Zimmerman says NSW and Victoria will be the biggest spenders this year, with popular gifts expected to include leisure and entertainment products, household goods, electricals and clothing and footwear.

“Although Boxing day is known as the biggest day of the year for retail discounts, sales will continue beyond December 26 into the new year, giving shoppers plenty of opportunities to catch a good bargain or two,” he said.

This year NSW will take the cake with Sydney siders tipped to spend $5.5 billion during the post-Christmas period, reflecting an annual growth of 3.6%. Victoria isn’t far behind with shoppers predicted to spend $4.3 billion post-Christmas, up 3.3% from last year.

The ARA are pleased to see some changes in South East Queensland for Boxing Day trading hours but are concerned that the rest of Queensland and South Australia are lagging behind in Boxing Day sales due to restricted trading hours.

“We would call on both South Australia and Queensland to consider the Productivity Commission report and the Harper Review for de-regulated trading hours, as this would boost the retail industry and support the local economy,” Mr Zimmerman said.


See tables over the page for a full break down of the ARA and Roy Morgan’s predicted Boxing Day 2016, and total post-Christmas sales for category and state for the period from December 26, 2016 to January 15, 2017.

For interview opportunities with ARA Executive Director Russell Zimmerman call: The ARA Media Line T: 0439 612 556 E:media@retail.org.au

About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $300 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.


December 26, 2016 – January 15, 2017

Boxing Day 2016 sales

State2016 Boxing Day Sales
New South Wales$766,012,500
South Australia$129,490,000
Western Australia$218,615,000
Northern Territory$24,337,500
Australian Capital Territory$49,844,014

(Australian Retailers Association)

2016/17 Post-Christmas Sales Growth by Category

 Category2015 Post-Xmas

Actual results ($mil)

2016 Post-Xmas

Prediction ($mil)



Household goods296730181.7%
Department stores107810800.2%


2016/17 Post-Christmas Sales Growth by State

State2015 Post-Xmas

Actual results ($mil)

2016 Post-Xmas

Prediction ($mil)

Predicted Growth
New South Wales538055713.6%
South Australia108811263.5%
Western Australia190019010.1%
Northern Territory1771770.0%
Australian Capital Territory3063132.3%


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