19 December 2014:Australian shoppers (aged 14 and older) are tipped to spend an average of $850 each from Boxing Day through to 15 January 2015, representing a total of $16.1 billion in post-Christmas retail sales.

New research released by the Australian Retailers Association (ARA) and Roy Morgan revealed the figure of $16.1 billion represents an estimated year on year growth of 3.6 percent.

ARA Executive Director Russell Zimmerman said with only one weekend left before Christmas, shoppers are expected to flock to their local shopping precincts this Saturday and Sunday as well as early next week to purchase last-minute gifts.

“While plenty of Australians will complete their Christmas shopping for loved ones this weekend or early next week, many will hit the shops again come Boxing Day in hope of bagging a bargain or two for themselves.

“The post-Christmas shopping period is as equally as crucial as pre-Christmas preparations, and we congratulate those retailers who are working hard to prepare their stores, websites and staff for a chaotic (and hopefully successful) sales period from December 26.

“The festive sales period doesn’t just continue in the stores; there are also many shoppers who will be enjoying the sales from their living rooms. Some retailers are expected to start their Boxing Day sales as early as Christmas Eve this year.

“This year, the hospitality sector shows the highest level of predicted growth at 6.7 percent. This is to be expected with most people on holiday from late December and looking to go out and socialise with friends. New Years Eve celebrations also provide a major boost to the hospitality sector.

“Household goods are also set to experience a small but significant jump in post-Christmas sales, indicating that gift buying will be replaced by shoppers making the most of Boxing Day sales and splurging on household items for themselves.

“It’s fantastic to see that all states and territories are predicted to experience positive growth post-Christmas, ranging from 1.2 percent (ACT) to 4.2 percent (NSW). After what has been a tough year in business, the ARA is hopeful this positive trend will continue into 2015,” Mr Zimmerman said.

Since 1903, the Australian Retailers Association (ARA) has been the peak industry body representing Australia’s $265 billion retail sector, which employs over 1.2 million people. The ARA ensures retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. Visit www.retail.org.au or call 1300 368 041

-ends-For interview opportunities with ARA Executive Director Russell Zimmerman call the ARA Media Line T: 0439 612 556 or E:media@retail.org.au

ARA/Roy Morgan Research figures – post-Christmas retail sales:

 Category2013 Post Xmas

Actual results

Post Xmas Prediction 2014Predicted


HH GOODS257126734.0%


State2013 Post Xmas Actual resultsPost Xmas Prediction 2014Predicted Growth


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