Thursday 15 December 2016:Aussie shoppers are tipped to spend $17.2 billion nationwide from December 26, 2016 to January 15, 2017, according to the Australian Retailers Association (ARA) in conjunction with Roy Morgan Research.

Post-Christmas spending estimates by the ARA and Roy Morgan Research indicate sales will be 2.9% higher than the same period last year, as shoppers are expected to fully embrace the heavy discounts offered by retailers at this time.

Russell Zimmerman, Executive Director of the ARA, said he is hopeful of the continuation of the steady upward trend in sales as Australian bargain hunters seek out the best retail deals of the year.

“Following on from our positive sales predictions for the Christmas period, we are confident that the healthy sales numbers will flow on from the gift-giving season through to Boxing Day and beyond.”

“As one of the biggest days in Australian retail, December 26 marks the beginning of the post-Christmas sales period and a subsequent boost in sentiment for shoppers and retailers alike,” Mr Zimmerman said.

According to the research conducted by Roy Morgan and the ARA, New South Wales, South Australia and Victoria are expected to see the strongest predicted growth figures with 3.6%, 3.5% and 3.3% respectively.

On the other end of the spectrum, the state-based growth predictions indicate that Northern Territory (0.0%) and Western Australia (0.1%) are the weakest states, however Mr Zimmerman expressed that this may not necessarily be a reason for dismay.

“It is likely that these disheartening figures are in fact less reflective of declining sales growth, but rather an outcome of the economic pressures resulting from the weakening of the mining industry in these regions.”

Mr Zimmerman remains optimistic of the prosperity of the Australian retail industry, and according to the statistical and anecdotal data collected, Australian retailers have every reason to anticipate a healthy post-Christmas season of sales.

“In regards to predicted sales by category, a stellar result is slated for the Hospitality sector with an expected growth of 6.8%. With droves of Australians to flock to fast-food retailers, restaurants and bars for Christmas festivities, this phenomenal prediction will undoubtedly be a late Christmas gift to Australian hospitality retailers.”

Roy Morgan and the ARA anticipate a total national spend of $17.2 billion in the post-Christmas period, an encouraging prelude to robust retail trade in the coming year.

“The annual pilgrimage of Australian consumers for shopping bargains on Boxing Day looks set to herald a bright start for retail leading into 2017,” Mr Zimmerman said.

– ENDS –

See tables below for a full break down of the ARA and Roy Morgan’s predicted total post-Christmas sales for category and state for the period from December 26, 2016 to January 15, 2017.

ARA ROY MORGAN POST-CHRISTMAS 2016/17 SALES PREDICTIONS

December 26, 2016 – January 15, 2017

2016/17 Post-Christmas Sales Growth by State

 Category2015 Post-Xmas

Actual results ($mil)

Post-Xmas Prediction 2016 ($mil)Predicted

Growth

FOOD681869842.4%
HH GOODS296730181.7%
APPAREL130713463.0%
DEPARTMENT STORES107810800.2%
OTHER229223653.2%
HOSPITALITY232424836.8%
NATIONAL16786172762.9%

(ARA/ROY MORGAN)

2016/17 Post-Christmas Sales Growth by Category

State2015 Post-Xmas Actual results ($mil)Post-Xmas Prediction 2016 ($mil)Predicted Growth
NSW538055713.6%
VIC421343513.3%
QLD339034963.1%
SA108811263.5%
WA190019010.1%
TAS3323412.7%
NT1771770.0%
ACT3063132.3%
NATIONAL16786172762.9%

(ARA/ROY MORGAN)

For interview opportunities with ARA Executive Director Russell Zimmerman call: The ARA Media Line T: 0439 612 556 E:media@retail.org.au

About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $300 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(ARA/ROY MORGAN)

 

For interview opportunities with ARA Executive Director Russell Zimmerman call: The ARA Media Line T: 0439 612 556 E:media@retail.org.au

About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $300 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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