4 DECEMBER, 2016:With Australians predicted to spend $8.39 billion on household goods over the Christmas trading period, retailers have seen a promising uplift in both foot traffic and online store visits in the past two weeks.

ARA Executive Director, Russell Zimmerman, said “Although brick and mortar stores are seeing an increase in patronage and purchases as we enter the peak shopping period, online sales will also contribute a sizeable chunk to total Christmas spend.”

“The rise in digital sales stems from an increased sense in comfort around purchasing and browsing on mobile devices,” Mr Zimmerman said.

Steve Cox, Dymocks Managing Director says 2016 will be a bonanza year for booklovers at Dymocks, as all the blockbuster new releases have hit the shelves early.

“With over 500 titles in the Christmas catalogues, we expect to sell well over two million books between now and Christmas.”

“It can’t be Christmas without the magic of Harry Potter,” said Mr Cox, “Harry Potter and the Cursed Child Parts I and II was the biggest selling book of the last decade, with Dymocks selling close to 90,000 copies since July.”

“The last few months have seen the release of the Illustrated Harry Potter and the Chamber of Secretsand the original screenplay of Fantastic Beasts and Where to Find Them, so whether you’re an existing fan or new to the wizarding world, they make the perfect addition to any reader’s bookshelf,” Mr Cox said.

Roy Morgan’s Young Australian Survey also highlighted Harry Potter as a hot item on children’s Christmas lists this year, with 36% of kids asking Santa for a copy of Harry Potter.


For interview opportunities with ARA Executive Director Russell Zimmerman call: The ARA Media Line T: 0439 612 556 E:media@retail.org.au

About the Australian Retailers Association:

Founded in 1903, the Australian Retailers Association (ARA) is the retail industry’s peak representative body representing Australia’s $300 billion sector, which employs more than 1.2 million people. The ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 5,000 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.





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